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Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.   "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

More Articles from Advertising Information:
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MORE RESOURCES:

Marketing Week

Yahoo teaming with WPP Grp on digital advertising
BusinessWeek - 15 hours ago
Yahoo Inc. said Friday it will team with WPP Group PLC on digital display advertising. Three of WPP Group's divisions, GroupM, 24/7 Real Media and WPP ...
Yahoo, WPP form advertising partnership Forbes
Yahoo, WPP form multiyear ad-trading partnership Reuters
Yahoo, fighting takeover, forms partnerships with WPP Los Angeles Times
InformationWeek - Digital Media Wire
all 97 news articles


Adweek

Online Advertising Revenues Rising
InformationWeek, NY - 18 hours ago
By Antone Gonsalves Compared to 2006, revenues rose by 26%, the Interactive Advertising Bureau said in a report released with PricewaterhouseCoopers. ...
Internet Advertising Reaches Record High in 2007 Search Engine Watch
Internet Advertising Tops $21 Billion In '07 Streaming Magazine
Online ad revenues in the US breach $21 billion mark Prdomain Business Register (press release)
WebProNews - InfoBolsa
all 33 news articles


KBCI CBS 2

Yahoos Set Phasers on Stun, Put Shields Up
Red Herring, CA - 8 hours ago
by Ken Schachter Yahoo, facing billionaire investor Carl Icahn’s attempt at a corporate coup, reportedly is racing to complete an advertising deal with ...
Battle Of The Billionaires Forbes
US Online Ad Revenue Hit $21.2B in 2007 PC World
Microsoft's Ballmer: We have a mission Ynetnews
CNNMoney.com - Seattle Times
all 186 news articles


Web 2.0 and the end of advertising
ZDNet - 14 hours ago
The idea that software on the Web is going to be largely funded by advertising is just so wrong-headed, I hardly know where to start. ...
BriefingsDirect Insights analysts probe future of online ... ZDNet
all 2 news articles


3 Nashville-area malls join Adspace digital advertising network
Bizjournals.com, NC - 8 hours ago
Rivergate Mall, CoolSprings Galleria and the Hickory Hollow Mall will now have "smart screens" that display mall promotions, advertising and editorial ...


Earthtimes (press release)

Google to work on social networking advertising
Direct Traffic Media, UK - 17 hours ago
There is more work to do in the field of advertising on social networks, Google's co-founder said this week. Speaking at a conference in Jerusalem on ...
Google social network ad business "improving": Brin Reuters
Google: Marketers must be educated about social networks Epiphany Search News
Social networking sites keen in online advertising Merinews
Bluhalo - BusinessWeek
all 53 news articles


Brighton school district begins advertising
MLive.com, MI - May 15, 2008
By Lisa Carolin The Brighton school district has set aside $25000 to pay for advertising that it hopes will help lure new schools-of-choice students to the ...


This is Money

ITV battles advertising downturn
BBC News, UK - May 15, 2008
ITV has predicted that advertising revenue will not grow during the first half of 2008 as the UK economy slows. However, executive chairman Michael Grade ...
ITV says outperforming a tough advertising market Reuters
ITV forecasts flat net advertising revenue in first half Times Online
ITV net advertising to outperform market ShareCast
Marketing Week - Reuters
all 32 news articles


ITV predicts flat advertising revenue
Independent, UK - May 15, 2008
By Sarah Arnott ITV is predicting flat advertising revenue for the first half of this year, but is still expecting to outperform the 1 per cent fall ...


Grade assures investors that ITV is recovering despite slide in shares
guardian.co.uk, UK - May 15, 2008
ITV has promised long-suffering shareholders that a turnaround plan is on track, with better ratings, rising advertising revenues and ambitious plans to ...
ITV revenue up, ad income stable Digital Spy
all 4 news articles

Advertising - Google News

 
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